Marketing Research Report Essay Example | Topics and Well Written Essays - 2000 words

Marketing Research Report - Essay Example ustomer is influenced by large portions of meals, being served by competent employees, the quality of food served, atmosphere in the hotel, the prices of the foods and drinks and the level of satisfaction. According to Wooldridge, J. (2006), customers are in need of varying needs for their money. To him, a customer is motivated to visit a business venture for services and goods by the prices in offer. Prices determine the buying willingness of a customer. For any organization to be able make tangible sales, one of the factors to consider while designing a product or a service is the price. Many people are willing to pay at medium price other lower or higher prices. Although according to him further, higher priced products and services are thought to be of high quality although not always. To Richmond, H (2008), the level of customer satisfaction determines whether he/she will be willing to come again. A customer is always pulled to seek for services in a restaurant or any business venture if satisfied by the services/products offered. If not satisfied, coming again is a problem. To him, each and every business venture always struggles to satisfy their customers since it is from them that, profits accrue. To retain customers and to get new ones depends on the ways they are treated. This ranges from the services they are offered, their quality price among many other considerations. However, according to Mailu, S (2004), the level of employee competence says a lot in terms of the work ethics. Generally, a competent employee is likely to be aware of all the ethics involved in the job. To him, customer highly value goods and services offered by competent employees as they confidence in them. To him further, employees are the ladder through which an organization can prosper. Quality of the service offered on the other hand has a lot to say. Gary, R (2007) argues that, the quality of a produce is the key to successful entrepreneurship. An entrepreneur should always

Compare and contrast marx and weber's theory of mondern domination Essay

Compare and contrast marx and weber's theory of mondern domination - Essay Example Marx argued that this is main feature of capitalism. Markets existed in Europe before the advent of capitalism where commodities were bought and sold. Capitalism developed as peasants became free to sell their labor power. They no longer possessed their own land. In return they received money which allows them to survive. He termed the peasants who sold their labor as â€Å"proletarians†. Marx stated that the struggle between capitalists and workers determines the wages in which victory is for the capitalists. The capitalists are more united and can live longer as compared with the workers (Tucker, 48). The wage rate determined by the capitalist is very low for the worker because it is at the subsistence level. It allows the worker to survive and support his family only. Capitalism also leads to production of men as commodities. The worker is treated like a commodity under the capitalist system. An excess supply of workers leads many to become beggars or starve. The life of th e worker is dependant on the whims and desires of the rich and capitalists. Any fluctuations in the market price make the worker lose everything. The capitalist can direct capital into another channel which forces the workers to submit to every demand of the capitalist (Tucker 52). Karl Marx stated the worker does not gain anything beneficial when the capitalist does, but he always loses when the latter loses. Marx explained that workers are eventually the losers because of the monopolies and trade secrets of the capitalist. The prices of labor are constant as compared with the prices of other commodities. The wages of the labor are different when compared with the profits of the capitalists. Marx believed that individual activity should be rewarded but capitalism denies that reward and is indifferent to individual activity. Generally Karl observed that workers have to

Cytoplasmic Streaming in Cells | Experiment

Cytoplasmic Streaming in Cells | Experiment Cytoplasmic streaming is the cells transport system which moves a cells content around as required . This occurs in the cytoplasm of the cell, the fluid which fills the space between organelles and contains cell solutes. Movement in the cytoplasm is thought to be facilitated by actin-myosin motors (Britannica, 2012). These are molecules made up of the two proteins actin and myosin which interact to move solutes and even organelles around the cell. Long actin filaments line the cell and myosin molecules run along these filaments via active transport and attach to organelles such as endoplasmic reticulum (ribosomes) and mitochondria, transporting them around the cell along with the surrounding solutes in the cytoplasm (Kachar and Reece, 1988). The actin filaments run parallel to the direction of streaming in the cell. Nitella is a genus consisting of various species of freshwater pond alga. These algae are weed like in appearance and have large rectangular cells observable by the naked eye. Each cell begins and ends at a node. Nitella species are thought to rely heavily on the actin-myosin protein motors to facilitate cytoplasmic streaming (Palevitz et al, 1974). Cytochalasin are class of drugs derived from fungi (Turner, 1971). These drugs interfere with the interaction between actin and myosin by binding to the actin filaments that line the cell and reducing the capacity for the myosin molecules to bind (BIOL1004 Lab Manual, 2012). This then is thought to affect the rate of cytoplasmic streaming in the cell. This report will analyse the affect of two different types of Cytochalasin drugs (C and D) which are similar in structure but differ in the strength of the bonds they form with the actin filaments. Aim To observe cytoplasmic streaming in cells under the microscope and compare the effects of cytochalasin C and D on the speed of cytoplasmic streaming in Nitella cells via statistical analysis. Methods and Materials The method and materials used in this experiment is outlined in the: BIOL1004: Molecular and Cell Biology à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Practical Manual (2012) on pp. 54-55 written by the Research School of Biology for the Australian National University. The following deviations from the aforementioned method are noted: The width of each cell was measured for comparison rather than the length as the cells were far too long to fit within the microscope field of view. Results and Statistical Analysis 500 The average width of the cells was calculated at 183.9um. The table above summaries the important statistics calculated from the experimental data. Each data set appears to be comparative to each other, however it is noted that cells 1.2, 3.2 and 4.2 have higher than average variances which indicates a possible deviation from normal distribution. Figure 1 presents graphically the speed of streaming against the width of the cell. The linear trend line indicates a slight negative relationship between cell size and streaming speed. Table 2 summarises the important statistics of each of the test groups. High variance values for the test groups other than the control group indicate a deviation from normal distribution, however the numbers are similar and thus the data sets are comparable. The results indicate that upon addition of both cytochalasin drugs the rate of cytoplasmic streaming fell from that observed in the control test. The recovery test taken after flushing the Cytochalasin from the slide with pond water indicates the rate is increasing, but has not quite reached the rate as observed in the control test. Table 3 summarises the values calculated for a number of t tests performed to assist in analysis of the data. From this it can be concluded that we can have no less than 98% confidence that the rate of steaming with the addition of both cytochalasin drugs is significantly different from the normal or control streaming rate. These t tests also give an indication that the size of the cell influences the rate of streaming as the difference in speed between cells 3.2 and 4.2 which have the same recorded width has been determined not to be significant, while the difference in speed between the biggest and smallest cells is significant. However, these results are not consistent when comparing different data sets both of similar widths and of different widths. Discussion As summarised in the results the change in the rate or speed of cytoplasmic streaming in the Nitella cells upon the addition of the drugs Cytochalasin C and D was significantly different to that of the control rate, with 98% and 99.9% confidence respectively. This is as expected. However as noted in Table 2 this change in speed was observed as a deceleration on the addition of both drugs. A deceleration of cytoplasmic streaming is expected with the addition of cytochalasin D, which is a well documented actin inhibitor. The drug binds to the actin filaments and changing the secondary structure and inhibiting the actin-myosin interactions (Binder and Tamm, 2003). However, even though cytochalasin C has a similar shape, it does not bind to actin as tightly as cytochalasin D (BIOL1004: Lab Manual, 2012) and does not have the same affect on actin-myosin communication. A study in the Plant Cell Physiology journal documented that cytochalasin C had no real affect on the rate of cytoplasmic streaming even at very high concentrations (Foissner and Wasteneys, 2007). Thus the deceleration with the addition of cytochalasin C, as change that has been confirmed as significant via statistical analysis is not the expected result. It is possible that the deceleration of cytoplasmic streaming in this case could be due to the differing salt concentrations between the pond water and the cytochalasin C in solution. As Nitella is normally found in freshwater that is hypotonic, the replacement of the normal pond water on the slide with the drug in a hypertonic solution (with respect to the pond water) may have inadvertently caused the cells to change their osmolarity to compensate (Ladgies et al, 2010). A study has shown that transcellular osmosis in Nitella species can cause inhibition of cytoplasmic streaming (Tazawa et al, 1993). Further support for this explanation comes from the increase in streaming rate on recovery from treatment with the drug, where the hypertonic solution wa s flushed away and replaced with isotonic pond water (with respect to the cells). It should be noted that the statistics show there is 90% confidence that the difference between the rate of streaming with the addition of each drug respectively was significant, thus it follows that the cytochalasin D was a much stronger inhibitor to the rate of streaming than that which caused the deceleration in the cytochalasin C test. The relationship between width of the cell and rate of streaming is not quite clear. Figure 1 appears to indicate that there is a negative relationship between the two, thus as cell width increases the rate of streaming would decrease. However, the statistics provided by the t tests were inconclusive as to whether the differences between streaming rate for various sized cells were significant or not. If it were true that large size indicated a slower rate of streaming, then it should follow that all t tests between data sets of cells with similar widths would indicate a non-significant difference, however only one of the three tests yields this result. Similarly, the t tests between the data sets of different sized cells should indicate a significant difference; yet again only one out of the three tests yields this result. Further analysis with a larger data set could be required to confirm the trend observed in figure 1. Therefore this experiment has demonstrated the decelerating effect of cytochalasin D on the rate of cytoplasmic streaming in Nitella cells due to its inhibition of the actin-myosin motor and has indicated a possible link between changing osmolarity and relative rate of cytoplasmic streaming in Nitella cells.

Shedding a Different Spotlight on the Argument from Design :: Essays Papers

Shedding a Different Spotlight on the Argument from Design "Author is to book, as painter is to __________." Anyone who has taken the SAT is familiar with analogies similar to this one. The significance of analogies relies on the fact that analogies not only tell us about the meaning of words, but they tell us about the relationships of the world. In discussing our world, a well-known, much-debated topic has been the existence of God. Many arguments have been presented on both sides of this issue, the teleological argument (the argument from design) is one of the most discussed. This argument is better understood and supported using analogies. The key is to find an analogy that is grounded and plausible enough to stand up to sharp critiques. The teleological argument is a valid and plausible argument, because it allows enough evidence for the relationship of the Creator and the world to be analogous to that of a director and a musical. The basics of the teleological argument include the statement that the apparent design of the world suggests a Designer. William Paley, the populizer of this argument, uses an analogy that states the relationship of the Creator to creation is like that of a watch-maker to a watch (Rowe & Wainwright 155). The core of this argument is the claim that the design of the world suggests an intelligent designer. It further states that "something suggests intelligence if (1) it serves the sorts of ends that human minds typically propose to themselves†¦ and (2) the results are achieved in a reasonably effective manner" (Wainwright 52). This is the ground where this paper will begin to formulate an analogy that increases the plausibility of the design argument. The analogy I prefer is theatrical. The participants in a musical play include the musicians, actors, singers, dancers, stage and crew members. Each of these members is an integral piece in the body of the production. The director is the heart-beat of the production. Without the director, there would not be a musical. The director begins the formation of the musical with an end in mind-- a vision. The director uses a variety of methods to convey this vision to the players involved while guiding them in making that vision a reality. The players must cooperate with each other throughout the process and follow the director's instructions in order for the production to even resemble the director's vision.

Why Many Malaysian Professionals Prefer Working in Foreign Countries?

Why many Malaysian professionals prefer working in foreign countries instead of serving their own country In recent years, Malaysian professionals leave the country seek new life in a foreign country. There are many reasons why they prefer to working in other country such as high salary, technological infrastructure and balance life. The Malaysian professionals prefer to work in foreign country because the other country provide higher salary to their worker. Malaysian salaries are significantly lower than other country.So, they leave the Malaysia and stay at developed countries. They also leave Malaysia because encouragement of their parents. According to Sherilyn Foong (2010), a private equity manager, has stated that many Malaysian have left to Singapore’s Asian scholarship programme. After three years, she taken up permanent residence at Singapore. She said she can’t find jobs in Malaysia. One reason why Malaysian prefer to work in foreign country is higher technolog ical infrastructures. They prefer to go to the country that have high technology infrastructure. Similar essay: Advantages and Disadvantages of Foreign Workers EssayThat technological infrastructure can help them to do their work easily. According to Magladen K (2010), many Malaysian like to work in Singapore. This is because they like the island’s environment, good infrastructure and efficient system. She also like the efficient public transport system in Singapore and the low crime is another reason she work in Singapore. Besides that, another reason is balance life. The Malaysian prefer to work in balance life between working time and time with family. In Malaysia, they have to work overtime every day.According to Aileen Ko (2010), her life is more balanced after she works in London. In London, they allow flexible working hours. She have time to rest and spend her time with her family. In conclusion, there are many reasons why they prefer to working in other country such as high salary, technological infrastructure and balance life. So, to attract the Malaysian to work in their own country, the Governmnet should offers higher salary, high technology infrastructure and balance life to the worker who work in Malaysia.

Perl programming language Essay

Perl is a high level programming language as it is designed to take care of the various problems of the business users. It facilitates programming for a wide range of tasks such as system administration, web development, network programming, excellent support for text processing, collection of third party modules and Graphical User Interface development. The most special feature of this language is that it can enable one to adopt multiple programming and design paradigms such as procedural, object oriented and functional styles. This allows one to take any shape when it comes to serving a larger domain of programmers with varied objectives. Perl programming language also facilitates reference counting memory management schemes which help the garbage collection algorithms to dereference the unused objects in the memory (Sheppard, 2000). One of the biggest ability of Perl as a programming language is that it can facilitate the use of databases and efficient use of SQL language. Its database drivers which are implemented as third party modules can access up to 50 databases. Perl optimizes jobs for performance and makes sure that it is tuned for performance using the inline codes of ‘C’ and ‘Assembler’. The interpreted nature makes it possible to insert inline modules of other languages thus also making the programming language slower in performance. Perl is also used in writing CGI scripts which facilitated web programming to a large extent. Major website’s like amazon. com, bbc. com and many others use Perl almost extensively. Perl is termed as a glue language as it happens to interface successfully with systems and various interfaces for data transfer and use.

Gulf of Mexico Habitat and Marine Life

Gulf of Mexico Habitat and Marine Life Gulf of Mexico Facts The Gulf of Mexico covers about 600,000 square miles, making it the 9th largest body of water in the world. It is bordered by the U.S. states of Florida, Alabama, Mississippi, Louisiana and Texas, the Mexican coast to Cancun, and Cuba. Human Uses of the Gulf of Mexico The Gulf of Mexico is an important area for commercial and recreational fishing and wildlife watching. It is also the location of offshore drilling, supporting about 4,000 oil and natural gas platforms. The Gulf of Mexico has been in the news recently because of the explosion of the oil rig Deepwater Horizon. This has affected commercial fishing, recreation and the overall economy of the area, as well as threatening marine life. Types of Habitat The Gulf of Mexico is thought to have formed by subsidence, a slow sinking of the seafloor, about 300 million years ago. The Gulf has a variety of habitats, from shallow coastal areas and coral reefs to deep underwater areas. The Gulfs deepest area is Sigsbee Deep, which is estimated to be about 13,000 feet deep. According to the EPA, about 40% of the Gulf of Mexico are shallow intertidal areas. About 20% are areas over 9,000 feet deep, allowing the Gulf to support deep-diving animals such as sperm and beaked whales. Waters on the continental shelf and continental slope, between 600-9,000 feet deep, comprise about 60% of the Gulf of Mexico. Offshore Platforms as Habitat Although their presence is controversial, offshore oil and natural gas platforms provide habitats in themselves, attracting species as an artificial reef would. Fish, invertebrates and even sea turtles sometimes congregate on and around the platforms, and they provide a stopping point for birds (see this poster from the U.S. Minerals Management Service for more). Marine Life in the Gulf of Mexico The Gulf of Mexico supports a wide variety of marine life, including wide-ranging whales and dolphins, coastal-dwelling manatees, fish including tarpon and snapper, and invertebrates such as shellfish, corals, and worms. Reptiles such as sea turtles (Kemps ridley, leatherback, loggerhead, green and hawksbill) and alligators also thrive here. The Gulf of Mexico also provides important habitat for both native and migrating birds. Threats to the Gulf of Mexico Although the number of large oil spills relative to the huge number of drilling rigs is small, spills can be disastrous when they occur, as evidenced by the impact of the BP/Deepwater Horizon spill in 2010 on marine habitat, marine life, fishermen and the overall economy of the Gulf Coast states. Other threats include overfishing, coastal development, discharge of fertilizers and other chemicals into the Gulf (forming a Dead Zone, an area lacking oxygen). Sources: Gulf of Mexico Foundation. Gulf of Mexico: Facts and Threats (Online) Accessed May 21, 2010.Louisiana Universities Marine Consortium. Hypoxia In the Gulf of Mexico (Online) Accessed May 21, 2010.Minerals Management Service Gulf of Mexico Region Environmental Information (Online) Accessed May 21, 2010.US EPA. General Facts About the Gulf of Mexico. (Online) Accessed May 21, 2010.

Perhaps The World Doesnt End Here Essays

Perhaps The World Doesnt End Here Essays Perhaps The World Doesnt End Here Paper Perhaps The World Doesnt End Here Paper Perhaps the World Ends Here is an ode that elevates each aspect of life in which the table is involved. The kitchen table takes on a symbolic presence for everyday issues, but is the symbolism positive? Depending on observation, the poem can take on a sinister tone and rejects the everyday traditions of a patriarchal society. A traditional patriarchal society makes the father of each household the deciding factor on issues and the way that family operates. The table is a metaphor for the home or community in which you live. Much like a community, there are multiple forces at ork to keep the platform upright and secure. Without full support at all times, the entire structure will topple. The poem constantly reminds you of each individuals necessity to remain supportive. The first line starts with such an example. No matter what, we must eat to live. An individual cannot leave or else faces the risk of starvation. The next line continues with the same logic. So it has been since creation, and it will go on. The author is letting you know that this way of life is all that the people know and believe to be possible. The poem goes on to talk about chasing hickens and dogs away from the table. The line would be sound if not for the mention of poultry. Why chase away a commonly eaten bird when there is such a celebration of bringing food to the table? Is there a fear of an animal knocking one of the table legs loose? Chickens and dogs must be a metaphor for outsiders of the community (table) who are considered savage or animalistic in their way of operating. An instinctive fear and rejection of outside individuals allows the traditional system of operations to remain unchanged. The next sentence follows with another threat owards the table. Babies teethe at the corners. They scrape their knees. The babies chewing can be seen as a part of the natural cycle of life but it stands for something deeper. A baby contains total potential from day 1 and knows nothing at all. Being a blob of potential, the parents and society can form each baby to hold the same ideals as they do. However, a baby still has its own curiosity and can form more cognitive reasoning as time advances. By teething, a baby is slowly creating imperfections on the corners. What could corners represent? A corner is another term for a oundation, in this case the foundation of home life. If the table is the centerpiece for tradition, the youth are slowly degrading the integrity of the foundation over time. However, scraping their knees shows that the children are hurt. Perhaps the scraping of a knee is the metaphorical injury due to defying the table. It is here that children are given instructions on what it means to be human. The end of the line is the segment that stands out. Why did the author choose to use the word human? Isnt humanity a given feature upon birth? A word such as civil or well-mannered would ave fit but there is alternative meaning. By instructing human qualities, this implies that people are born as animals and must be taught properly or else face isolation. The idea works well with the previous fear of animals being near the table. Any outsider cannot be trusted; therefore, this animal is probably here to hurt the integrity of our group. Our dreams drink coffee with us as they put their arms around our children. Why is there a need to mention drinking coffee while the dreams are happening? Drinking coffee is a leisurely activity that requires a bit of pare time and quiet. Must dreams only be allowed to surtace when there are no issues, nothing to take care of? The dreams put their arms around the children. Once more, the youth are the group that innovation and new ideas turn towards. The dream leaving the parents shows that nothing was ever accomplished. If a dream happens it becomes reality, which is not the case for this group. A perpetual dream hoping for a change is passed from generation to generation without progress. They laugh with us at our poor falling-down selves and as we put ourselves back together nce again at the table. Each person eventually falls apart and the only place they know to go to is their comfort zone, the table. This table has been a house in the rain, an umbrella in the sun. A poem usually doesnt shed nature in a negative light. The rain and sun are both elements of Joy, forces of nature that benefit life in countless ways. The table has become a bubble of isolation that keeps even nature away. What was once a form of protection now harms the community. Fear has become so ingrained that beneficial elements are being cast away regardless of the evel of threat. It is a place to hide in the shadow of terror. The poet takes on an almost sarcastic tone at this point. The table takes an ironic twist because what was once was seen a place of Joy and togetherness is now glorified for the ability to run away and remain in isolation. The next sentence of the poem talks of a place to celebrate the terrible victory. Why is the word terrible included? Shouldnt a victory be a good thing? Perhaps the issue is so irrelevant that a victory accomplishes nothing at all. In a patriarchal system where the children and women have no say in ecisions, an overhaul of tradition might be what the people really desire. The table has become a happy prison which you cannot leave. A place where security and tradition are protected at all costs, but reform and innovation are left out. The word perhaps is used twice in the poem: once in the Title and once to begin the last stanza. Each event in the poem has been factual; there was no ambiguity at all with the traditions. The word perhaps really stands out here because the author decided to wait until the very end to express any uncertainty. This seed out doubt undermines every tradition observed thus far. Is the world literally ending at the end? No I dont believe so, the world referred to is the boundaries in which the speaker hits. The poem ends on a nice cyclical note where the focus is around a meal identical to the beginning. The worlds end is a metaphorical one because the author knows that there is nothing else to life than what is traditionally provided. The life being lost isnt that of the world, but of the people with no future, the people who will never adapt and evolve with time.

Cheating and Taking Steroids in Sports

Cheating and Taking Steroids in Sports INTRODUCTION â€Å"Sports will either be a school of virtue or a school of vice, and that’s why the epidemic of cheating in professional sports is, and ought to be, a huge cultural concern. Sports, at every level, is supposed to be a training ground for virtue, to mould the character of athletes, coaches and supporters so that they may learn lessons that may help them to achieve off-the-field as much as on. In few other venues are people able to learn as effectively the good habits of perseverance through difficulties, teamwork, striving to overcome obstacles, the importance of preparation and practice, and the courtesy and class we call good sportsmanship. But the field, court, track, diamond, rink, pool and roadway can also cultivate vice, when results become more important than virtue, when winning becomes more important than winning fairly. It has been hard to open a sports page recently without reading something to do with cheating and its consequences. Recently encount ered readings include Bill Belichick and the clear contravention of the NFL’s videotaping policy; Patriots’ Safety Rodney Harrison and his suspension for taking an illegal substances; NBA referee Tim Donaghy and his expulsion for betting on games he was officiating; Barry Bonds and his tainted home run record, along with former heroes turned synthetic pseudo-supermen Jason Giambi, Mark McGwire, Sammy Sosa, Rafael Palmeiro; Floyd Landis’ suspect yellow jersey and the expulsion of what seemed to be half this year’s Tour de France participants for blood doping and other violations; WWE icon Chris Benoit and his steroid-induced murderous-suicidal rage; various college recruiting violations, Olympic scandals and much more. Professional boxing almost looks clean and honest by comparison. WHY DO THEY CHEAT Sports are a microcosm and stylization of life: goal-setting, preparation, effort, character, the integration of mind and body, competition, success and failu re. It’s all there in sports, distilled and intensified into a few hours’ experience. The usual answer is that cheaters have so strong a desire to win that they will strive to do so at all costs. Cheaters do have a desire to win, but by the time we are adults we know that a cheated victory is hollow. An adult cheater knows that he has not won through skill and effort, and he knows he will not experience the pride that comes from a genuine win. The only thing the cheater is left with is that he knows that other people will believe that he won and he will reap the value of their enhanced esteem. So here’s a hypothesis about the psychology of cheaters: Cheating is not motivated by a desire to win, but by wanting to be thought of by others as having won. Cheating is a kind of social metaphysics-what others believe is true is more important than what is actually true. Another possibility is that the cheater knows the above-that a cheated win is hollow-but in the shor t run his intense desire to win crowds out his knowledge. So cheating is a failure to hold the context of why one is playing sports: strong desire overwhelms the cheater’s knowledge, or through weakness of will the cheater ignores his knowledge to indulge the desire.

Child Sexual Abuse Essay Example | Topics and Well Written Essays - 1750 words

Child Sexual Abuse - Essay Example Thousands of crimes including homicide, rape, felony, robbery, fraud, embezzlement and others are committed in almost every region of the world on daily basis; child rape and molestation is also included the list the most challenging crimes committed on the face of the earth leaving indelible and incurable affect and impact behind it. Theorists define various reasons behind child sexual abuse, which has direct relationship with structural-functional and social conflict theoretical frameworks. Before embarking upon the topic under analysis, it would be advisable to define child rape. Child rape simply means the sexual victimization and harassment of innocent children and pre-pubertal adolescents generally at the hands of their seniors or adult members of society. It includes rape of minor and defenseless girls and boys, who have not reached the age of puberty. â€Å"Abuse of a child is anything that causes injury or puts the child in danger of physical injury, which can be physical, mental, sexual, or emotional.† (International child abuse network) However, sexual abuse includes touching of child’s private parts, incest, exhibitionism, stripping, pederasty and intercourse etc. The reports reveal that thousands of children become victim of rape and sexual assaults, though only few cases are reported at the police department. â€Å"The National Victim Center estimates that only 16 percent of rapes in the United States are reported each year. This low reporting rate can be attributed in part to the cold, impersonal reporting process†. and the ra pe victim's fear of appearing at the trial of the suspect.† (The legal Dictionary) The reasons behind not reporting the cases on the part of children include the sense of shame and humiliation, fear of punishment from family and threats from the offender; and hurt of ego and of prestige, lack of resources, absence of evidence and fear of enmity as well. Thus, a large proportion of the mishaps took place in the life of children remains concealed from the knowledge of society and law enforcing agencies. â€Å"There were 103,297 substantiated cases in 2003 across Canada (excluding Quebec), a 125% increase in documented child abuse since 1998. This increase is considered a result of improvements in reporting and investigative methods for child abuse, as well as enhanced awareness and understanding of child abuse, not necessarily an increase in the amount of abuse.† (Canadian Incidence Study of Reported Child Abuse and Neglect) It has aptly been observed that sexual assaults and harassment adversely tell upon the weak and feeble nerves of innocent children, and it takes several years in their complete convalescence from the trauma caused in the wake of the mishap took place in their life. Sexual attacks not only inflict physical harm to the victims, but also destroy the soul and mind of the poor children. Consequently, they are unable to come out of the shock after many months and even years after the rape. â€Å"Severe child abuse, are re-experienced later in life on a sensory level, due to the fact that those brain and psychological systems responsible for directing the encoding and early organization and processing of explicit, narrative memory material may be flooded by overwhelming emotional input during severe abuse or trauma -- resulting in less integrated, primarily sensory recollections upon exposure to trauma-reminiscent stimuli.† (Briere, 2002:4) The studies also exhibit that a large majority of the victims of child sexual abuse turns out to be

Qualitative methods assignment Essay Example | Topics and Well Written Essays - 1000 words

Qualitative methods assignment - Essay Example Findings presented or conceptualised in a way that offers new insights/alternative ways of thinking Discussion of limitations of evidence and what remains unknown/unclear or what further information/research is needed The authors has exhibit a deeper knowledge and understanding on the topic that they are studying with. They were able to mapped out evidences and supported by literatures of previous studies and theories. The main goal of the study is to have a clear comparison between the content and the quantity competitive and organizational stressors in elite athletes. The limit of the discussions was clearly stated that the validated statements shall focus on the stress relating to sports, personal and other matters were not considered. FINDINGS a) Appraisal Questions b) Quality indicators (possible features for consideration) c) Notes on study being appraised 3 How well does the evaluation address its original aims and purpose Clear statement of study aims and objectives; reasons for any changes in objectives Findings clearly linked to the purposes of the study - and to the initiative or policy being studied Summary or conclusions directed towards aims of study Discussion of limitations of study in meeting aims (e.g. are there limitations because of restricted access to study settings or participants, gaps in the sample coverage, missed or unresolved areas of questioning; incomplete analysis; time constraints) The aims of the study were consistent and there were no reasons to alter it at the end. Findings were clearly based on the aims of the study and it clearly nailed down the very core purpose of the study. The concluding statements were clearly cited from the introduction, where aims and purpose... Furthermore, the strong statements in the results were based from previous studies and related literature, which was the cornerstone in their superb conclusions. Although evidence were not fully utilized and presented, the literatures made it credible. Credible/clear discussion of how findings have contributed to knowledge and understanding (e.g. of the policy, programme or theory being reviewed); might be applied to new policy developments, practice or theory The authors has exhibit a deeper knowledge and understanding on the topic that they are studying with. They were able to mapped out evidences and supported by literatures of previous studies and theories. Discussion of limitations of study in meeting aims (e.g. are there limitations because of restricted access to study settings or participants, gaps in the sample coverage, missed or unresolved areas of questioning; incomplete analysis; time constraints) The aims of the study were consistent and there were no reasons to alter it at the end. Findings were clearly based on the aims of the study and it clearly nailed down the very core purpose of the study. The concluding statements were clearly cited from the introduction, where aims and purpose of the study was introduced. Thus, the questions and uncertainties on the preliminaries were clearly answered and re-stated in the conclusions. The samples were taken from

Persuasive Essay Example | Topics and Well Written Essays - 1250 words

Persuasive - Essay Example Indeed, certain basic assumptions about the leadership qualities especially which relates to the individual approach of tackling issues and objectives, may create a vast difference to the results achieved. While leader is endowed with many qualities but exemplary leaders is one who encourages freedom of choice. Leaders are not pre defined and molded into certain stature. They are people who may be in the position to influence and motivate others to give their best. Organizational leadership assumes special meaning because it motivates and encourages others to strive towards common goals with renewed enthusiasm. It is equally important that certain basic assumptions about the organizational leadership qualities especially which relate to the individual approach of tackling issues and objectives, may create a vast difference to the results achieved. Leadership assumes special meaning because it motivates and encourages that target group within the population that plays a crucial part in the future of nation building processes. Through effective communication and dissemination of information, the leadership promotes empowerment. It is vital for leaders to empower other people so that their decision making power is greatly enhanced through exercising informed choices effectively. Empowerment can be broadly defined as freedom to exert one’s choices for their own good by implementing them. In the contemporary time, empowerment has become one of the most crucial issues among the masses as it directly influences the welfare of the individuals and the society at large. Empowerment facilitates realization of self worth, instilling self confidence in one’s ability to make independent decisions about themselves, especially with relation to their socio-economic and political decisions. Hence, an empowered person has more options and freedom to transform those choices into concrete action plans for the betterment of self and the

Early Neolithic Social Organization Essay Example | Topics and Well Written Essays - 1500 words

Early Neolithic Social Organization - Essay Example The first one is Pre Pottery Neolithic which is all about the "true farming" that occurred where people were used to planting and harvesting wheat. Along with farming is the domestication of animals, also to answer their day-to-day needs. This stage was followed by the pre-pottery period where people tried to build their houses made of mud bricks. No long before they learned pottery which further improved their lives and this was the peak of the Neolithic period. The Neolithic period that slowly evolved along with knowledge and experience, somehow showed the presence of social organizations. The presence of hierarchies can somehow be traced through the burial grounds and an example of this is the one found in the excavation in Central Europe where some tombs were found to be different from others in a way that they looked more sophisticated and hard to make, suggesting that others could have afforded labor to create such tombs. Through the Neolithic sites that were explored, what were visible were signs of possibilities for group feuds where others could have been treated more superior like the leaders and the chiefs in tribes. These were more visible in the European Bronze age. (Wikipedia) Moving forward to the possibility of reconstructing the early Neolithic social o... As discussed partly a while ago, there were already the different kinds of tombs found during the excavation. These tombs will then connect us to their culture and social structure, ways and means that they tried to adopt in the past. But firs we try to define what megalithic tombs are and how significant are they to historians, researchers and archaeologists. Maximilian Baldia explores in his essay "Megalithic Tombs and Interregional Communication" how long and how significant these tombs are to us. He said that the closely five thousand megalithic tombs signify how people were connected in different aspects. He also explained that the presence of timber mortuary during the Neolithic period can and might have been the start of the small primeval dolmens in the Early Neolithic. "Furthermore, the popularity of the primeval dolmen may have arisen as a practical solution resulting from the need for suitable large trees required for building houses, palisades, boats and apparently even single-piece wagonwheels. Increased village size, more numerous fields, and larger herds of domesticated grazing animals during the later part of the EN C would have reduced the forests containing these timbers near the villages, making stone construction more cost effective. A decline in tree trunk diameter used in construction from the ENto the MiddleNeolithic (MN), has been noted in conjunction with likely woodland management and supports this argument. Therefore, stone chambers should first have occurred in areas where a large population would have been confined to limited land. The most likely place in the TRB culture area would have been the islands

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Dissertation

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Mobile - Dissertation Example In the beginning of 2010, Lebara Mobile had almost 2.5 million customers throughout their business areas. Through proper marketing strategies, Lebara has become one of the global players of mobile service industry (Lebara, 2011). Aim and Objective The aim and objective of this research is to find the impact of promotion mix on customer’s brand awareness. In other words, the ways a promotion mix such as sales promotion, public relation, advertising and personal selling attract a customer towards a brand are the basic aims of the paper. The objectives of this research are to study the impact of sales promotion, public relation and advertising on brand awareness and preference. The company chosen for this research is Lebara Mobile, a ‘low cost and high quality’ mobile service operator, which runs their business internationally. By conducting this research, the researcher can find the impact of Promotion Mix on Customer Brand Awareness towards Lebara Mobile by resolvi ng certain questions. Research Questions Q1. ... A customer must be aware of the brand first if he intends to buy any product of the brand. Buying intention cannot be made without brand awareness. Brand awareness can build a bundle of connection about any brand in the memory of consumer. In a situation when a customer is aware of several brands that can fit his need criteria, then it is unlikely that a customer will seek further information of any unknown brand. A brand which has good awareness will be considered and therefore would be preferred by most customers than unknown brand (Rossiter & Percy, 1987). It has been found that brand awareness can increase the possibility of choosing any brand without any complementary change in attitude or opinion of customer. Higher the awareness of brand, higher will be the purchase intention of that brand in consumer’s mind and thus it can increase the sales of that brand (Sharp & Macdonald, 2003). Brand Awareness Brand awareness, familiarity and selection of brand are interrelated to each other. This connection primarily reveals the fact that a plethora of option increases brand awareness. The brand awareness plays a vital role in the selection of product. Even if a customer possesses adequate amount of knowledge about a great number of brands for a particular product or service, he may consider only few of those brands while purchasing for any particular purpose. There are several factors for choosing a particular brand. The brand knowledge helps customer to make immediate and easier perceptual recognition of a brand and facilitate purchasing. Brand familiarity develops encouraging and affective response about any brand. This affect can provide as an input to selection of brand. If a customer is familiar about any brand it can mediate

Advertisement on coffee at Starbucks Essay Example | Topics and Well Written Essays - 750 words

Advertisement on coffee at Starbucks - Essay Example The advertisement is very plain in terms of creating attention and the words used appear as a command rather than a request or soft words to attract the target. The main aims of any advertiser are to create a good impression to a potential customer, make them their customer and retain them. To achieve these goals, they interact with the social world and are often faced by many social issues that create challenges as well as hindrances. The most pressing social issue is stereotyping by customers. Different customers have varying perceptions over advertisements, and this affects their effectiveness. Advertisers, therefore, face the challenge of designing an advertisement that will receive less criticism and achieve its aim. The picture in the advertisement of a young baby inside the tire is eye catching and hence anybody who sees it will want to know what it is all about (Moriarty, Nancy, and William 248). A person who sees the advertisement will immediately have an impression of safety while using the tires and is less likely to forget about it since the pictures used are very memorable.

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Dissertation

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Mobile - Dissertation Example In the beginning of 2010, Lebara Mobile had almost 2.5 million customers throughout their business areas. Through proper marketing strategies, Lebara has become one of the global players of mobile service industry (Lebara, 2011). Aim and Objective The aim and objective of this research is to find the impact of promotion mix on customer’s brand awareness. In other words, the ways a promotion mix such as sales promotion, public relation, advertising and personal selling attract a customer towards a brand are the basic aims of the paper. The objectives of this research are to study the impact of sales promotion, public relation and advertising on brand awareness and preference. The company chosen for this research is Lebara Mobile, a ‘low cost and high quality’ mobile service operator, which runs their business internationally. By conducting this research, the researcher can find the impact of Promotion Mix on Customer Brand Awareness towards Lebara Mobile by resolvi ng certain questions. Research Questions Q1. ... A customer must be aware of the brand first if he intends to buy any product of the brand. Buying intention cannot be made without brand awareness. Brand awareness can build a bundle of connection about any brand in the memory of consumer. In a situation when a customer is aware of several brands that can fit his need criteria, then it is unlikely that a customer will seek further information of any unknown brand. A brand which has good awareness will be considered and therefore would be preferred by most customers than unknown brand (Rossiter & Percy, 1987). It has been found that brand awareness can increase the possibility of choosing any brand without any complementary change in attitude or opinion of customer. Higher the awareness of brand, higher will be the purchase intention of that brand in consumer’s mind and thus it can increase the sales of that brand (Sharp & Macdonald, 2003). Brand Awareness Brand awareness, familiarity and selection of brand are interrelated to each other. This connection primarily reveals the fact that a plethora of option increases brand awareness. The brand awareness plays a vital role in the selection of product. Even if a customer possesses adequate amount of knowledge about a great number of brands for a particular product or service, he may consider only few of those brands while purchasing for any particular purpose. There are several factors for choosing a particular brand. The brand knowledge helps customer to make immediate and easier perceptual recognition of a brand and facilitate purchasing. Brand familiarity develops encouraging and affective response about any brand. This affect can provide as an input to selection of brand. If a customer is familiar about any brand it can mediate

Wars Pepsi VS Coca Cola Essay Example for Free

Wars Pepsi VS Coca Cola Essay History of Pepsi: Pepsi was first introduced as Brads Drink in United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as A bully drinkrefreshing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsis assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores fountains after Coke refused to give him a discount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion. History of Coca Cola: Coca-Cola was invented in 1886 by John Pemberton, an Atlanta, Georgia, pharmacist. Pemberton was actually trying to concoct a headache remedy, but once he mixed his special syrup with carbonated water, and a few customers tasted the result, he realized that he had the makings of a popular soda  fountain beverage. The name Coca-Cola was coined by Pembertons bookkeeper, Frank Robinson, who also wrote out the new name in the expressive script that has become Coca Colas signature logo. Though the Coca-Cola Company apparently would rather not talk about the origin of its name in detail, its clear that Robinson derived Coca-Cola from two of the drinks ingredients: cola from the cola nut, and extract of coca leaf, also the source of cocaine. Cocaine was a common ingredient of nineteenth-century patent medicines, and by the standards of the day it contained a minuscule amount that probably had no effect on its consumers. Still, by the early 1890s there was a rising tide of anti-cocaine sentiment, and Atlanta businessman Asa Candler, who acquired the Coca Cola Company in 1891, steadily decreased even the tiny amount of the drug in the recipe. The only reason Candler kept putting even minute amounts of coca extract in the drink was the belief that to omit it entirely might cause Coca Cola to lose its trademark. But Coca-Cola was completely cocaine free by 1929. In 1940, the U.S. Supreme Court ruled that the name Coke rightfully belongs to the Coca-Cola Company. In financial circles, Coca-Cola has been one of the strongest and most reliable trading stocks, showing a steady return in all of its years of existence but one. Warren Buffet, one of the worlds richest men, has always touted Coca Cola as an essential in ones stock portfolio. Comparision between their Advertisements: Additionally while Pepsi with its younger audience tends to focus soley on pop stars, it was Coca-Cola who is regarded as having one of the greatest TV advertisiments of all time, featuring a far more mature pop band Blondie and the enormous hit Atomic, the video played the main chorus of the song to the backdrop of professional footballers taking part in geniune competitive World Cup games and the noise a contender for the coveted title of Greatest Commercial of All Time in many nations. Coca-Cola had Christina Aguilera featured in their commercials, while Pepsi had Britney Spears, Keshauntae  Brown, Michael Jackson, and Mariah Carey Comparision between their Marketing Approach: Both Coca-Cola and Pepsi try to market as part of a life-style. Coca-Cola uses phrases such as Coke side of life in their website, www.coca-cola.com, while Pepsi uses phrases such as Hot stuff in their website, www.pepsi.com, to promote the idea that Pepsi is in sync with the cool side of life. Coca-Cola is more popular but Pepsi has a bigger company. Pepsi tries to reach out to the younger generation by appealing to pop culture. If you visit their website you will be greeted with flashy pages containing pop music, cars, and fashion. Coca-Colas website also has links for music and sports, two arenas in which soda-pop is often consumed; however, Coca-Colas is less flashy and uses a classical appeal, most likely because of Coca-Colas long history as the standard for cola beverages. Comparision between Market Share: Comparision between Logo: Pepsi’s Logo: The Pepsi logo, just like the world’s favourite beverage, has evolved over a long period of time and has become an all time recognizable logo across the planet. Despite the lapse of over a 100 years, Pepsi Cola still leads the beverages industry and continues to capture the hearts and minds of millions of consumers with its dazzling taste and refreshing qualities. The production of Pepsi Cola kicked off on 16th June 1903. The logo that was designed back then remains more or less the same with minor innovations. Caleb Bradham, the man who founded the company, basically scribbled a design which later went on to gather fame. Sensing the success of his ground breaking drink, he came up with a logo and that centered on curves. The first visible changes were made in 1940 and 1950, when red and blue colors replaced the original red logo along with a slight alteration to the shape. Another change to the logo was made in 1962 when the word â€Å"Cola† was dropped from the logo, making it just â€Å"Pepsi†. The logo again embraced some minor changes on its centennial anniversary in 1998, with Pepsi’s success reflected by a sphere which still is part of the world’s most popular logo  today. Coca Cola’s Logo: Coca Cola is world’s biggest brand and its logo is most omnipresent in consumer psyche. In numerous surveys, it has been ranked as the most popular and most trusted brand of the world which is sold in more than 200 countries of the world. Pharmacist John S. Pemberton was the inventor of Coca-Cola. It was invented as patent medicine. His partner Frank Mason Robinson created first Coca Cola logo in 1885. First it was called, Coca Wine, but Robinson came up with the idea of Coca-Cola because he thought the two Cs would look well in advertising, and visualized the logo’s distinctive cursive script called Spencerian script which was a prevalent form of handwriting in 19th century’s US. The red and white color combination was chosen as it was attractive, has blend of energy and purity. It was also meant to attract the youngsters. Example of one basic logo design that has ruled the world without having much change in it, yes there was some subtle and minute alteration, but it has not drastically changed the properties of the logo. Compared to Pepsi, Coca-Cola logo better positioned in consumer psyche, that’s because when most people think about it, they think of this logo only and not of many variants. But when Pepsi is mentioned, many logos flow into people’s minds. Coca-Cola’s barely changing logo is better for people to remember. Comparision between Slogans over the years: Since both were developed and introcuded by pharmicists, they claimed that both drinks had medicinal properties. Cokes 1900 slogan was For headache and exhaustion, drink Coca-Cola, while Pepsis 1903 slogan was Exhilarating, Invigorating, Aids Digestion. In 1929, Pepsi claimed: Heres Health! Coke has been selling a refreshing and satisfying image for a longer time than Pepsi. Heres a quick list of slogans that remind us a lot of those we see today: * 1904 Coca-Cola satisfies * 1904 Delicious and Refreshing * 1905 Good all the way down * 1906 Thirst quenching delicious and refreshing * 1907 Cooling refreshing delicious * 1909 Delicious, wholesome, refreshing * 1909 Delicious, wholesome, thirst quenching * 1909 Drink delicious Coca-Cola In the other hand, Pepsi tried to show that their drink was better for small pockets, having more ounces of drink available in each bottle. Check it out: * 1934 Double Size * 1939 Twice as Much for a Nickel * 1943 Bigger Drink, Better Taste * 1949 Why Take Less When Pepsis Best? After that, since Coca-Cola was the top selling cola drink for so long, Pepsi started to change their awareness. Pepsi had to find a way to make people think different of what they were used to. Making Coke look old was solution they found. * 1961 Now Its Pepsi for Those Who Think Young * 1963 Come Alive! Youre in the Pepsi Generation * 1984 The Choice of a New Generation * 1989 A Generation Ahead * 1993 Be Young, Have Fun, Drink Pepsi * 1997 Generation Next Although its reign was never trembled by Pepsi, Coke replied these slogans reaffirming its untouchable quality and tradition. * 1942 The only thing like Coca-Cola is Coca-Cola itself * 1945 Whenever you hear Have a Coke, you hear the voice of America * 1970 Its the real thing * 1985 Americas Real Choice * 1989 Cant Beat the Feeling * 1990 Cant Beat the Real Thing * 1993 Always Coca-Cola Another detail that makes clear to us that Coke never felt threaten is the fact that the Coca-Cola logo was hardly ever changed. The times Coke tried some change, the feedback was all negative, and they had to bring back the classic logo. Pepsi has been changing its logo since ever, adjusting themselves to each generation, making their way to become the young choice. Comparision between their websites: Pepsi’s Website: The Pepsi website (www.pepsi.com) offers users a very different experience than Coca-Cola’s website. The Pepsi site greets users with an animation and sounds of a glass being filled by ice and Pepsi, which is then paired with a food item such as onion rings or a fajita. There are four main links in Pepsi’s main page, two of which deal directly with Pepsi marketing campaigns. The first link is entitled â€Å"promotions.† By clicking this link, users of PepsiCo’s website are taken to a contest that involves consumers buying Pepsi and having a 1/3 chance of receiving a free music download courtesy of Apple’s iTunes. The second link, called â€Å"street motion† allows PepsiCo website users to enter a drawing where the winner will receive a free luxury automobile. The third link is for â€Å"Pepsi sports† where the NFL’s Rookie of the Year is named and consumers are reminded time and time again that Pepsi is the official drink sponsor of the NFL. This link also includes streaming video of every Pepsi Super Bowl ad. The final link is entitled â€Å"Pepsi music.† This link takes users to Pepsi’s website touting their sponsorship of a summer music tour that involves some of the biggest names in pop-music. Pepsi’s sites are very easy to navigate if one is looking to find information about PepsiCo’s promotions or marketing campaigns. If a user is looking for company or product information, however, it can be difficult to find. At the bottom of the main page is a small link for company information. By clicking this link, users are taken to a different page called PepsiWorld.com. At PepsiWorld.com, users can find the company’s history, job information, and information on other brands that Pepsi owns such as Quaker Oats and Frito Lay. Aesthetically, Pepsi’s websites are very nice. They use bright colors and large, animated links. The site can prove to be frustrating for those that are looking for company information, but for everyone else, they are very interactive and fun. PepsiCo’s sites are geared much more towards customers that are already Pepsi drinkers and have an idea of PepsiCo’s marketing campaigns. The goal of PepsiCo’s sites are not to build new customers, rather they aim to reinforce current customers’ concepts of the organization. Coca Cola’s website: When you arrive at Coca-Cola’s front page, you are greeted by three page  links. These links connect to Coca-Cola company information, their worldwide site, and their U.S. site. By clicking the company information link, the user is transported to Coca-Cola’s official company website where one can find information for investors, job information, and a company history. The company information page is set out in an easy to navigate manner with â€Å"pull-down† menus for each of the links within the company page. The worldwide and the U.S. sites on www.cocacola.com are very similar in content. The worldwide site provides international users with a link to Coca-Cola’s country-specific sites that provides information on products and Coca-Cola themed games and downloads. The Coca-Cola in the U.S site provides many of the same marketing tools that the international sites provide. There are â€Å"pull-down† menus on the site for music downloads, product information, sports, message boards, as well as links to all Coca-Cola television advertisements. Each of Coca-Cola’s web pages is easy to navigate. However, most of the pages are not aesthetically pleasing. With the exception of a few of the international sites (www.zambia.coca-cola.com), most Coca-Cola sites are mainly done in different shades of red and black. This provides a very dull experience for the user while searching the Coca-Cola website. Coca-Cola’s website focuses on not only current customers, but it also focuses on building strong relationships with existing customers by providing large amounts of company and product information. Comparision between Brand Personality and Target Markets: Pepsi’s Brand Personality and Target Markets: Pepsi has always had a young target audience. Many of their ads were targeted at teens and pre-teens and are injected with fun, sports and most often, music. Pepsi has leveraged all manner of musical celebrities over the years. There was a fantastic commercial featuring Michael Jackson and a group of kids that are probably far too young to legally target for such a sugary product these days! When Pepsi wasn’t using musical celebrities, humor was their weapon of choice, again utilizing young kids in the ads. Who could forget the lovable little girl telling the bartender, â€Å"I asked for a Pepsi Pal† in the voice of the Godfather? A few hilarious advertisements of Pepsi: Coca Cola’s Brand Personality and Target Markets: Though to a degree, Coca-Cola and Pepsi have always been similar in their â€Å"fun and young† personalities, the two companies have consistently stayed on separate paths over the decades. On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding. Coca-Cola ads depict human experience in two primary ways. First, Coca-Cola was embracing diversity. This can be clearly seen in its long-running â€Å"I’d like to buy the world a Coke† series of ads, depicting people from all over the globe joining together in Coke and song. Further, Coca-Cola has long been available in one form or another in countries all across the world and it’s even rumored to be the most recognizable brand, logo and even word on the planet. When Coca-Cola ads aren’t targeting worldwide diversity, they still possess a strong sense of community and overcoming differences and hardship through universal similarities such as a love for Coke. The second way that Coke has leveraged the human experience throughout the years is through a strong emphasis on families. They seem to know that Mom does the shopping and to get her you have to use an emotional appeal that makes Coca-Cola not only a family desire, but that is an integral part of the family’s life. This occurs all over Coca-Cola’s advertising throughout the years. Whether its an endearing scene of a father and son watching the Santa Coke truck go by or a family of polar bears consistently being brought together by Coke, the ads are aimed right at the hearts of American consumers. Comparision in tactics of Gaining Consumers: Pepsi: Changes Everything In the evolution image above of Pepsi’s logo, consumers saw Pepsi roll along with popular design trends as they introduced Photoshop-centric gradients, shadows and highlights. As with every good design trend, this was firmly rejected by the designers of the next decade. The design community’s eventual response was a full-throttle rebirth of minimalism. Every brand that made their logos look shinier in the late 90s suddenly hit command-z and started stripping their personalities through thin, sans-serif fonts and simple, solid colors By now we’re all familiar with Pepsi’s foray into this  trend. After decades of refining, they hit the Pepsi globe with the ugly stick, trashed the familiar bold typography and gave us this: Years later I still can’t muster up anything but disdain for this rebranding project. Call me old fashioned but I think Pepsi took a baseball bat to their brand heritage. Meanwhile, they made the â€Å"e† in Pepsi mirror the old logo! It might be an attempt at cleverness, but it seems indecisive. Emotional brand ties aside, consumers simply don’t see the logic behind this project. Keeping their image young and fresh is one thing, wasting millions of dollars to twist and smudge your iconic logo is another. They had a really strong and recognizable logo to revert to and rethinking it so dramatically wasn’t either necessary or effective in any way. What makes this overhaul absolutely laughable is the explanation behind it from the Arnell Group. Shortly after the rebranding went public a PDF was leaked which is amazingly nonsensical in its attempt to be sophisticated. Pepsi has since recovered from the public’s hatred of their new brand simply by trudging on. The redesign of their entire line of drinks has stuck with the exception of Sierra Mist, whose strange foggy forest design has already been abandoned for a new look that is actually quite attractive by comparison. Meanwhile, Pepsi’s overall personality has stayed pretty much the same as they continue to primarily use humor and music in their advertising. In 2011, their Super Bowl featured several humorous Pepsi Max commercials and the Pepsi website prominently features an index of â€Å"emerging artists†. The biggest brand goal change that took place with the rebranding project was the Pepsi Refresh Project, which continues on today. Through this initiative Pepsi gives grants to people with great ideas for how to improve their community. It’s an excellent project and a great direction for Pepsi. More and more, big companies are expected to use portions of their mountains of cash to make the world a better place and the Pepsi Refresh Project is doing exactly that. From this we can also see the effects of their branding in action. Notice how they consistently use the new logo as an â€Å"O† in various places. Honestly, despite rejecting the drastic change of their logo I do like the consistency of the visual direction they’ve gone in ever since. Coke Simplifies In the early 2000s, Coke underwent a process very similar to Pepsi’s rebranding project. Like Pepsi, Coca-Cola undertook a branding project that had essentially undone the clutter that had made its way into the brand identity and strip it down to a meaningful and simplified version. In a case study released by San Francisco design firm Turner Duckworth, the problem with Coke was clearly portrayed: The Turner Duckworth team responded to this problem in a drastically different way than the Arnell Group handled the Pepsi refresh (for starters, their logic actually made sense and wasn’t a bunch of circles). Arnell did in fact simplify the Pepsi brand, but in the process they redefined it into something that it has never been before. On the surface, this sounds great but as we saw, the execution felt more like a gunshot to the heart of the brand. Turner Duckworth on the other hand, didn’t attempt to redefine the most valuable brand on the planet, they simply brought it back to its roots. The result was a strengthening of the core features of the logo and product imagery. Turner Duckworth realized that the heart of the brand didn’t just lie in the logo itself but something physical that consumers had all experienced in a very real way over the years: the coke bottle. This idea of leveraging something physical is very important. We’ve all had Coca-Cola from a can, paper cup and plastic bottle before, but there’s something magically nostalgic about that old glass bottle. Not only did they apply their newly simplified look to the glass Coke bottle, they made the silhouette of that bottle the new brand hero and began using it in new and innovative ways. Below we can see the awesome Coca-Cola aluminum can bottles and the application of the Coke bottle silhouette onto other representations of the Coke brand such as paper cups and door signs.

Effect of Sleep on Academic Performance

Effect of Sleep on Academic Performance Abstract Several studies have reported that a lack of sleep will negatively affect GPA.[FW1] Many others indicated that lack of sleep would also impair cognitive functions in all aspects[FW2]. This study is designed to determine if a sleep will have an impact on academic performance as well as look for a difference between male and female performance. To test this, 100 undergraduate students ages 18-24 will be randomly assigned to one of two condition. One group will be sleep deprived while the other will not, then both groups will take an exam with select math and literature questions taken from the SAT. It is expected that the participants not sleep deprived will score significantly lower than those in the standard sleep group. It is also expected that there will be no significant difference of male and female scores in either the sleep deprived or standard sleep conditions. This will demonstrate that sleep does affect academic performance in both males and females. Keywords: Sleep, Academics, Undergraduate, Students, Deprivation   Effect of Sleep on Academic Performance in Undergraduate Students Humans rely on sleep to help function during the day or during the night.[FW4]The ability for one to learn can be drastically effected by whether or not he/she gets enough sleep the night before. According to one study, it has been found that lack of sleep has negative affect on both memory recall and memory formation (Longordo, Kopp, Là ¼thi, 2009). This is a problem many college students face. When the students need to complete assignments or study for an exam they will often stay up all night and not sleep, hoping to get the paper complete or memorize the information so their grade will reflect how well they understand the material being taught. The problem here is that a lack of sleep makes academic success more difficult to achieve. There is a negative feedback loop demonstrating this predicament; the student stays awake studying or working, then does not receive the desired grade because memory recall is far more difficult, now the thought process is that more studying is req uired for the next exam or assignment, so the student stays up later. This sleep deprivation does not only come from the need to study or complete assignments. Because college is expensive many students get jobs to help pay the tuition (Chiang, Arendt, Zheng, Hanisch, 2014). Because the employed students are not the only ones needing help staying awake while doing assignments or during a lecture, they find alternative methods. As a way to help undergraduates stay awake, they consume energy drinks[FW5]. Energy drinks and their connection to sleep continue to negatively affect student performance. A study conducted by Champlin, Pasch and Perry found that there is a significant correlation between lower grade point average (GPA) and the consumption of energy drinks (2016). Because there are several ways sleep impacts student performance, this researcher intends to continue this area study. The researcher aims to demonstrate that there is a correlation between the amount of sleep a student gets and his/her ability to complete an exam. The hope is that the re will be a significant difference in scores between the two groups, indicating that the amount of sleep an undergraduate student gets the night before an exam will contribute to their score. This is important because it may help students understand that staying up is not the solution to success; therefore, they will may look for healthier and more beneficial study techniques to help them increase their academic performance. The researcher will also look at the difference in scores between sexes in each conditions. It is desired that there will be little difference between these scores, which will show that both male and female students have similar levels of understanding and that sleep has an effect on both sexes. The discovery that lack of sleep can be dangerous led to an article that stated that sleep is a biological necessity (Gilbert Weaver, 2010). It has been found that much like how the absence of eating leads to health concerns and eventual death, the absence of sleep will eventually have these same side effects. The research conducted by Gilbert and Weaver (2010) found that there is a significant negative correlation between poor sleep quality and GPA. This adds to the validity of a study done in 2008 [FW6]which indicated that students with GPAs over 3.0 reported that they were less likely to engage in all-nighters while students with GPAs of 2.5 report occasionally performing this action, and students with 2.0 and lower said that they conduct all-nighters frequently (Thacher[FW7]). This indicates a need for sleep if a student strives to be successful in their college career. In 1997[FW8], two researchers reported that students being sleep deprived were fatigued and had an increase in confusion, which caused those in the sleep-deprived group to struggle in their performance (Pilcher Walters). This may indicate that sleep deprivation[FW9] (SD) does not directly affect student performance instead; it creates the conditions that will impair student success. Another study also demonstrates that SD is not directly affecting the students. Engle-Friedman, Riela, Golan, Ventuneac, Davis, Jefferson, Major (2002) conducted an experiment with results that showed SD students, when given a choice, are significantly more likely to choose questions that are of less difficulty than students who had a normal amount of sleep. They also learned that even though the SD group selected easier questions they still scored less than the other group who chose more difficult questions. It was determined that being sleep deprived causes students to put forth less effort than people not sleep deprived. Even though lack of sleep makes it difficult to focus and makes students want to take t he easiest path to the finish, there are also emotional and physiological effects. Brown, Buboltz, and Soper reported that when people are sleep deprived they suffer an emotional imbalance. This imbalance causes the student to have a low sense of life satisfaction. Accompaning this is for depression and anger (2006). The research conducted by Brown et a. 2006 supports that done by Pilcher and Walters (1997) in that both found that the lack of sleep caused fatigue and confusion. Another more serious physiological effect that arises when the body does not rest enough is that it lessens the production of T cells. This is dangerous because T cells work with the immune system, when the immune system becomes weaker the body is more suseptable to infections and diseases (Longordo, Kopp, Là ¼thi, 2009). This can be a problem for students because if they are too sick to attend class they will fall behind leading to another reason lack of sleep harms GPA, because one cannot learn the information if they are not present. Sleep disorders have a major affect on the academic p erformance of students because they cause sleep deprivation. A study done with 1,845 participants showed that 27% of the students with a GPA less than or equal to 2.0 were at high risk of having a sleep disorder (Gaultney, 2010). Because sleep deprivation has had such a major impact on the GPA in college students, researchers set out to discover what range of sleep is effecting the students. They found a significant difference in GPA between students that had a maximum of 6 hours of sleep compared to the students that Routinely had 9 or more hours of sleep; however, they did not find a statistically significant difference between students that received 7-8 hours and those that had less than 6 nor was the difference significantly different between the students geeting 9 or more hours and those getting 7-8 hours of sleep (Kelly, Kelly, Clanton, 2001). Getting enough sleep is not enough to earn a good GPA, the student must also apply themsenves and be dedicated to the courses they are taking. Because of this the researcher will try to determine just how much sleep effects a students GPA or are they just not applying themselves to be successful. To solve this the following method will be used. Method Participants There will be 100 undergraduate [FW10]students between the ages of 18-24 recruited from Central Washington University (CWU). This range is being selected because it is the most common undergraduate age. All ages are being selected because the researcher wants to view the effect on all undergraduates not just freshman, sophomore etc. Materials There will be a questionnaire with questions such as did you wake up after falling asleep? (see appendix E for all questions) for the participants in the standard sleep time group. There will be a test which will have 20 questions taken from the SAT, 10 questions will be mathematics such as Which of the following is equal to sin(à Ã¢â€š ¬/5)? (see appendix C for questions and appendix D for solutions) calculators will be provided to all participants. There will also be five literature questions formulate the test. Participants will be shown an informed consent prior to beginning the study (see Appendix A) and a debriefing form after completing the study (see Appendix B). Design Using an experimental design, participants will be randomly assigned into one of the two conditions. These conditions will consist of either a deprived sleep group or a standard sleep time group. The administered test contains questions from the SAT because it is a standardized test, which all CWU applicants must have taken, giving them some level of familiarity with it. Participants in the deprived sleep group will be kept awake throughout the night and morning until they have completed the test. To ensure the participants remain awake, they will stay in a laboratory where the room will be lowered to the temperature of 60 degrees Fahrenheit, which will be warm enough to avoid any form of injury, damage, or illness yet help prevent the participants from sleeping. Music will play over a loudspeaker for 20 minutes every hour and there will an option of coffee until 2 hours before the test. The participants in the standard sleep time group will be allowed to sleep at their own residence and will return to take the test, when they return they will fill out a questionnaire. Both groups will proceed to take the same test at 12pm. The beginning of the test will have a demographic to determine if sex have an effect on the data. The data will be analyzed based on the number of correct test questions in each group. An ANOVA with alpha = .05 will be performed to determine if there is a significant difference between the deprived sleep and standard sleep time groups, as well as to see if there is a significant difference between male and female performance in each group. Procedure To begin the research all participants will be randomly assigned into one of the two conditions then they will be shown a consent form to read and agree to, if a participant does not agree they will be thanked for their time and asked to leave. The participants that agree to the informed consent form will be randomly assigned into 14 groups. Each group will be designated a day of the week within the next 14 days to take their test. There will be three participants from both groups to take the test each day; this is because of limited space in the lab. Those in the deprived sleep group will be asked to return to the lab by 9pm to be kept awake and the standard sleep group will be asked to sleep for at least 8 hours. Before the test begins, the standard sleep group will be given a questionnaire to fill out as a way to determine if they received the necessary amount of sleep, if they do not meet the required 8 hours they will be given a debriefing form and dismissed as to not contaminat e the data. Both groups will be required to be in the lab at 12pm to take the test. Before starting the test, each participant will be given a TI-83 calculator to assist in the math portion of the test. When a participant completes the test, he/she will return the calculator and then be given a debriefing form explaining the purpose of the study, if he/she is in the deprived sleep group they will be encouraged to go home and sleep. Results The data will be analyzed using an ANOVA. The researcher does not expect a significant difference between sexes in either group, this will show that sleep effects both male and female. The researcher does expect that the individuals will have significantly different scores based on the condition they were assigned to. Specifically, the participants in the deprived sleep group will score lower on both the math and literature than the participants in the standard sleep time condition. This will indicate that sleep does significantly affect the academic performance in undergraduate students. Discussion This study will set out to discover if and/or how sleep effects undergraduate academics and if these effects vary between sexes. The results should support previous research, which has indicated that the amount of sleep students get over the course of a quarter does have an effect on their GPA. It should be reported that students deprived of sleep have a lower score and that there is little to no difference in the scores between sexes. However, several limitations that may arise could have an effect on the results. Because the students are free to opt out of the study at any point, attrition will likely be evident. This would likely occur in the sleep-deprived condition because they may start out enthusiastic but become unwilling to sacrifice sleep to continue participation. Another limitation in the sleep-deprived condition would be from the students that physically could not stay awake which would disqualify them from the study. The test being administered to the students may also have an effect on the collected data. This is because some students may be more proficient in math and literature due to the classes they have already taken. In addition, the questions are being taken from the SAT to give the students a familiarity but many of them would not have taken the exam for many years. The students in the standard sleep time condition may lie on the questionnaire as to not be disqualified from the study. There are some possible ways to solve for these limitations. Having the standard sleep time condition, sleep in a lab where they can be monitored would eliminate the possibility of not knowing if they truly obtained the necessary sleep. Not using such a wide age range could reduce the risk of unfamiliarity with SAT questions as well as narrowing the proficiency gap. Future research could add a time limit, which would help to simulate a real class exam. They may also compare male and female scores between conditions to determine if sleep has an effect on both or just one sex. A practical application to this researchers findings would be knowing whether sleep does or does not have an effect on academic performance, which could be used to inform the students on the effects of sleep. This would benefit people because they would know that having enough sleep will help them do better in school which plays a major role in ones future. Understanding this could lead to an increase in average student GPA and in turn the graduation rates. The knowledge of the difference in scores between sexes could also be used to determine if one sex has the potential for the need of more assistance to learn the material being presented. References   Brown, F. C., Buboltz, W. C., Soper, B. (2006). Development and evaluation of the sleep treatment and education program for students (STEPS). Journal of American College Health, 54, 231-237. Retrieved from http://eds.a.ebscohost.com.ezp.lib.cwu.edu/ehost/pdfviewer/pdfviewer?sid=c01bec01-699f-4217-997e-ada931c678d4%40sessionmgr4006vid=11hid=4105 Champlin, S. E., Pasch, K. E., Perry, C. L. (2016). Is the consumption of energy drinks associated with academic achievement among college students? The Journal of Primary Prevention, 37, 345-359. doi:10.1007/s10935-016-0437-4 Chiang, Y.-C., Arendt, S. W., Zheng, T., Hanisch, K. A. (2014). The effects of sleep on academic performance and job performance. College Student Journal, 48, 72-87. doi:10.1037/t05178-000 Engle-Friedman, M., Riela, S., Golan, R., Ventuneac, A. M., Davis, C. M., Jefferson, A. D., Major, D. (2003). The effect of sleep loss on next day effort. Journal of Sleep Research, 12, 113-124. Retrieved from http://eds.a.ebscohost.com.ezp.lib.cwu.edu/ehost/pdfviewer/pdfviewer?sid=c01bec01-699f-4217-997e-ada931c678d4%40sessionmgr4006vid=17hid=4105 Gaultney, J. F. (2010). The prevalence of sleep disorders in college students: Impact on academic performance. Journal of American College Health, 59, 91-97. Retrieved from http://eds.a.ebscohost.com.ezp.lib.cwu.edu/ehost/pdfviewer/pdfviewer?sid=c01bec01-699f-4217-997e-ada931c678d4%40sessionmgr4006vid=20hid=4105 Gilbert, S. P., Weaver, C. C. (2010). Sleep quality and academic performance in university students: A wake-up call for college psychologists. Journal of College Student Psychotherapy, 24, 295-306. doi:10.1080/87568225.2010.509245 Kelly, W. E., Kelly, K. E., Clanton, R. C. (2001). The relationship between sleep length and grade-point average among college students. College Student Journal, 35, 84-86. Retrieved from http://eds.a.ebscohost.com.ezp.lib.cwu.edu/ehost/pdfviewer/pdfviewer?sid=c01bec01-699f-4217-997e-ada931c678d4%40sessionmgr4006vid=26hid=4105 Longordo, F., Kopp, C., Là ¼thi, A. (2009). Consequences of sleep deprivation on neurotransmitter receptor expression and function. European Journal of Neuroscience, 29, 1810-1819. doi:10.1111/j.1460-9568.2009.06719.x Pilcher, J. J., Walters, A. S. (1997). How sleep deprivation affects psychological variables related to college students cognitive performance. Journal of American College Health, 46, 121-126. Retrieved from http://eds.a.ebscohost.com.ezp.lib.cwu.edu/ehost/detail/detail?sid=c01bec01-699f-4217-997e-ada931c678d4%40sessionmgr4006vid=29hid=4105bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=1997-42387-003db=psyh Thacher, P. V. (2008). University students and the all-nighter: Correlates and patterns of students engagement in a single night of total sleep deprivation. Behavioral Sleep Medicine, 6, 16-31. doi:10.1080/15402000701796114 Appendix A Study Title: Sleep and Academics Principal Investigator(s): Eric Flowers Contact: [emailprotected] What you should know about this study: You are being asked to join a research study. This consent form explains the research study and your part in the study. Please read it carefully and take as much time as you need. Ask questions about anything you do not understand now, or when you think of them later. You are a volunteer. If you do join the study and change your mind later, you may quit at any time without fear of penalty or loss of benefits. Why is this research being done? This research is being done to discover if sleep changes performance. Who can take part in this study? The basic eligibility criterion for one to participate is that they must be an enrolled undergraduate student between the ages 18 and 24. Must be able to read and write English. The expected number of participants is to be around 100. What will happen if you join this study? If you agree to be in this study, we will ask you to do the following things: Once the study has been selected, you will be shown an informed consent. Once read and accepted, the participant will be asked return to the lab by 9pm to be kept awake until completion of the test starting at 12pm the next day or will be instructed to sleep for between 8 and 9 hours at their own residence and return by 11:30am to fill out a questionnaire before taking the test. The total time it will take to complete this study is between 15.5 and 16.5 hours. What are the risks or discomforts of the study? The risks and discomforts in this study are exhaustion, extreme tiredness and fatigue if in the deprived sleep group. The discomfort for the standard sleep time group may be from sitting down during the questionnaire and test. Are there benefits to being in the study? There is not benefit to you from being in this study. If you take part in this study, you will help further research in the link between sleep and academics. What are your options if you do not want to be in the study? For all participants:You do not have to join this study. If you do not join, it will not affect any benefits to which you are entitled. Can you leave the study early? You can agree to be in the study now and change your mind later. If you wish to stop at any time, please tell us immediately. What information about you will be kept private and what information may be given out? No defining characteristics will be asked of you. The only characteristics needed for this study are gender and age. This way, confidentiality can be assured. Data collected may be used for future research. What other things should you know about this research study? a. What is the Institutional Review Board (IRB) and how does it protect you? This study has been reviewed by the CWU Human Subject Review Council. HSRC is made up of faculty from many different departments, ethicists, nurses, scientists, non-scientists and people from the local community. The HSRCs purpose is to review human research studies and to protect the rights and welfare of the people participating in those studies. You may contact the HSRC if you have questions about your rights as a participant or if you think you have not been treated fairly. The HSRC office number is (509) 963-3115. b.What do you do if you have questions about the study? Call the principal investigator, Eric Flowers, at (253) 797-6777. If you think you are injured or ill as a result of being in this study, call the principal investigator, Eric Flowers at (253) 797-6777. If you have an urgent problem related to your participation in this study, call the Student Medical and Counseling Clinic at 963-1881. This study is not able to offer financial compensation nor to absorb the costs of medical treatment should you be injured as a result of participating in this research. However, the services at the Student Medical and Counseling Clinic will be open to you as they are to all students. What does your signature on this consent form mean? By signing this consent form, you are not giving up any legal rights. Your signature means that you understand the study plan, have been able to ask questions about the information given to you in this form, and you are willing to participate under the conditions we have described. A copy of the form will be given to you. Participants Name (print): Participants Signature: Date: Signature of Investigator(s): Eric Flowers Date: Appendix B This study is concerned with the effect of sleep on academic performance in undergraduate students. How was this tested? In this study, you were asked to participate after signing a consent form. You were asked to return complete a test to the best of your ability. One group was instructed to return to the lab to be kept awake from 9pm until the completed the test which started at 12pm the next day. The other group was instructed to sleep for 8-9hours and return to the lab by 11:00am the next day to fill out a questionnaire which was used to determine if the amount of sleep obtained met the requirements to continue with the study. Both groups then took the test at 12pm Hypotheses and main questions: We expect to find that those in the sleep deprived group will score lower than the participants in the standard sleep time group. We do not expect to find a significant difference between sex in either group. Why is this important to study? This is important to study in order to better understand differences in sleep, and the effect it has on academic performance. This research may help students realize that not sleeping does not benefit them and will hopefully lead them to find different ways to study. Who do I contact for more information? If you have concerns about your rights as a participant in this experiment, please contact Eric Flowers at (253) 797-6777 or [emailprotected] Thank you again for your participation. Appendix C 10 Math Questions and 5 Literature Questions Measured Math The recommended daily calcium intake for a 20-year-old is 1,000 milligrams (mg). One cup of milk contains 299 mg of calcium and one cup of juice contains 261 mg of calcium. Which of the following inequalities represents the possible number of cups of milk m and cups of juice j a 20-year-old could drink in a day to meet or exceed the recommended daily calcium intake from these drinks alone? 299m + 261j à ¢Ã¢â‚¬ °Ã‚ ¥ 1,000 299m + 261j > 1,000 299/m + 261/j à ¢Ã¢â‚¬ °Ã‚ ¥ 1,000 299/m + 261/j > 1,000 A research assistant randomly selected 75 undergraduate students from the list of all students enrolled in the psychology-degree program at a large university. She asked each of the 75 students, How many minutes per day do you typically spend reading? The mean reading time in the sample was 89 minutes, and the margin of error for this estimate was 4.28 minutes. Another research assistant intends to replicate the survey and will attempt to get a smaller margin of error. Which of the following samples will most likely result in a smaller margin of error for the estimated mean time students in the psychology-degree program read per day? 40 randomly selected undergraduate psychology-degree program students. 40 randomly selected undergraduate students from all degree programs at the college. 300 randomly selected undergraduate psychology-degree program students. 300 randomly selected undergraduate students from all degree programs at the college. 3. The first metacarpal bone is located in the wrist. The scatterplot below shows the relationship between the length of the first metacarpal bone and height for 9 people. The line of best fit is also shown. How many of the nine people have an actual height that differs by more than 3 centimeters from the height predicted by the line of best fit?      Ã‚   2 4 6 9 4. A survey was conducted among a randomly chosen sample of U.S. citizens about U.S. voter participation in the November 2012 presidential election. The table below displays a summary of the survey results. Reported Voting by Age (in thousands) Voted Did Not Vote No Response Total 18- to 34-year-olds 30,329 23,211 9,468 63,008 35- to 54-year-olds 47,085 17,721 9,476 74,282 55- to 74-year-olds 43,075 10,092 6,831 59,998 People 75 years old and over 12,459 3,508 1,827 17,794 Total 132,948 54,532 27,602 215,082 Of the 18- to 34-year-olds who reported voting, 500 people were selected at random to do a follow-up survey

Ulysses S. Grant and the Trials of Leadership Essay -- Ulysses S Grant

Ulysses S. Grant and the Trials of Leadership On June 3, 1864, the Union and Confederate armies met on a battlefield in Cold Harbor, Virginia. The Confederates were well entrenched and prepared to mount a defensive stand. The Union soldiers on the other side of the lines were preparing for an attack that would prove to be disastrous. They knew what the outcome would be. In only 20 minutes of fighting, 7,000 Union soldiers were killed or wounded. As the Yankees prepared to go into action, many began sewing tags with their names on them into their clothes so their bodies could be identified after their deaths. One dead Union soldier was found with a small diary in his pocket. The final entry, dated June 3, 1864, read simply, "I was killed." Many men like him knew they were going to die that day, and yet they went forward anyway, and met their fates. Many people, military and civilian, questioned the intelligence of the attack, and rightfully so. But the decision was made, and the men carried it out. They carried it out because it was given by General Ulysses S. Grant, the man who was the first to continually win battles against Robert E. Lee, and the man who finally won the war for the United States. They carried it out because Grant was perhaps the most respected general ever to serve in the U.S. Army to that point. They carried it out because Grant was a leader. Grant was not always the leader that won the war and became president. He was first a failure in business, a quiet young soldier with little social life, a general whose peers criticized him and charged him with drunkenness, and later a president plagued by scandal and rumor. Ulysses S. Grant was born to Jesse and Hannah Grant on April 27, 1822, in Point P... ...y's mind. His logic in organizing supplies for the army was demonstrated early on in the Mexican War. But it seems that his intelligences only served him in wartime, making almost another intelligence of their own, that of making war. As President, he severely lacked interpersonal skills in picking and managing his cabinet. He showed little knowledge of safe money handling strategies and lost most of his savings more than once. He was a great war leader and general, and seemingly not much else but a kind man. Works Cited 1. Barber, James G. U.S. Grant: The Man and the Image. Southern Illinois University Press. Carbondale: 1985. 2. Carpenter, John A. Ulysses S. Grant. Twayne Publishers, Inc. New York: 1970. 3. Gardner, H. Creating minds. New York: Basic Books, 1993. 4. Goldhurst, Richard. Many are the Hearts. Reader's Digest Press. New York: 1975.